Urban clothing has come a long way from its humble beginning way back in the 1970s. Leading design houses are also now focusing on creating this hip-hop style outerwear in various attractive hues and designs. The hip hop style clothing was mainly made popular by the hip-hop artists. Accessories such as street shoes to extra-large sunglasses, gold and silver plated necklaces and oversized earrings were in demand.
The 90’s marked a stark deviation from the fashion trend of the 70’s. Neon and brightly colored 
shirts, pants, hats and accessories began to be worn. Shirts with hoods, more popularly known as, ‘hoodies’, are now a piece of most every individual’s closet space. Oversized, solid t-shirts also became a popular look, with street denim. Blank T-shirts today is the perfect canvas for oversized accessories or designer jeans to stand out and be seen.
This generation of urban consumers has a very clear and thorough understanding of how fashion works and how to get a classy look by mixing and matching traditional dress shirts and tailored clothing. Fashion designers are also responding to this awareness by creating novel designs and lines of clothing for the urban street savvy individuals who look for comfort and yet want to maintain their unique look.