Prurgent – Januarty 6, 2015 – FREMONT, Calif.

As the New Year starts, businesses and companies are starting to reformulate their marketing and promoting plans from 2014. Businesses will be focusing on new techniques to impress and engage potential clients and customers. Marketing and promoting a company is an ever changing process, as times have changed so has the process of advertising. While traditional approaches, like business cards and promotional products, are still effective, companies are looking into contemporary and trendy promotional products.

Recently, promotional products have become a popular choice for companies to use in advertising their business. Professionals are starting to look to websites like HotRef.com that offer competitive pricing for promotional products and imprinting services.

Industry trade shows can be a great marketing tool for companies to utilize. Businesses can network, attract potential clients, launch new products and services, and participate in various activities at these industry trade shows. Having a memorable trade show exhibit requires offering contemporary and interesting trade show giveaway gifts. Smaller promotional products like stress relievers, office essentials, pens, and technology accessories are the ideal choices for trade show giveaways. Potential clients are more likely to remember a company if the promotional products are used daily.

Conferences and conventions can also be an excellent way for companies to market to their business. Similar to trades hows, conferences are another event where promotional product giveaways are popular. In addition to pens and stress relievers, HotRef encourages companies to also give away larger promotional products, like tote bags, padfolios, umbrellas, backpacks, and more. Their planning blog offers ideas and tips on popular promotional products, trade show giveaway gifts, corporate gift ideas, and more.

In a recent product blog feature, HotRef introduced some new products to their website from the brand New Balance. As a recognized brand in the fitness industry, New Balance launched their line New Balance Minimus Collection, which includes products like duffels, towels, sport bottles, and more. Most New Year’s resolutions include some references to fitness and health, so picking promotional fitness products encourages consumers to get active. Consumers will be intrigued by a company that offers trendy products that relate to their personal lifestyles.

At HotRef.com, their collection of promotional products is expansive and diverse, offering products from brands like Wenger, Cutter & Buck, Triumph, Leeds, New Balance, and more. Their collection includes products from categories like Fitness, Health & Wellness, Tote Bags, Padfolios, Pens, Drinkware, Mobile Tech, Backpacks, Umbrellas, Food Storage, Calendars, Stress Relievers, Office Essentials, and more. They also offer reasonable pricing on the imprinting services available with most of their promotional products.

PRLog – Sep. 14, 2014 – FREMONT, Calif.

Picking the right promotional products can be a challenge when the options are overwhelming. With the right tips and hints, picking the right merchandise can help promote a business to success.



A successful business doesn’t happen overnight, it takes the right marketing team to build the perfect marketing strategy to help promote a business. There isn’t a “one size fits all” marketing plan for businesses, but knowing how to market to the right audience is vital in success. Marketing has become more than just television and radio commercials; it’s social media marketing, promotional product marketing, and loyal customers.

Social media platforms have become the newest sound board for marketing teams. Using mediums like Facebook, Pinterest and Twitter to market their business or company. Promotional products tend to get overlooked because of the overwhelming amount of choices available. Business blogs will often have useful tips and hints on what types of merchandise is well suited for specific audience. However, don’t take everything they say literally, after all it’s just tips and hints.

To really know how to pick the right merchandise, one must know what the target client will want. As a company with experience in promotional products, picking the right merchandise means knowing what the target audience wants. This list of top 10 promotional products contains items that are best selling or popular picks among customers on HotRef.com. There is no specific order, but consider using this a guide as a way of picking merchandise for corporate gifts, tradeshow giveaway gifts, convention giveaway gifts, employee appreciation gifts, or thank you gifts to clientele.

1. Promotional travel products: like the credit card size bottle opener, are a popular pick. Their mobility, compact size, and handiness makes them an easy pick for promotions.
2. Promotional stationery products: consist of padfolios and journals. Padfolios are often the product of choice because of their organizational attributes like being able to keep all work documents and necessities in one location.
3. Promotional pens products: are a best seller and popular pick because of their usefulness.
4. Promotional drinkware products: like mugs and tumblers, make excellent tradeshow giveaway gifts. They’re inexpensive with vast amount of advertising space.
5. Promotional tote bag products: are a popular pick because of the recent ban on plastic. Companies can affix a logo or name on the widest part of the tote bags for maximum marketing.
6. Promotional coolers: are a best seller because of their mobility. People enjoy having a product that will keep drinks cool or a product they can use to pack a lunch for work.
7. Promotional mobile tech: like gadget chargers, have recently been a best seller among businesses and companies.
8. Promotional business cases: can be ideal for businesses who travel abundantly. Merchandise like duffels, messenger bags or backpacks are always handy for friendly travels.
9. Promotional outdoor living: are items like umbrellas, blankets, towels, merchandise that customers will need to enjoy activities outside of work.
10. Promotional housewares: consists of entertaining sets, wine accessories, knife sets, products that people will utilize in their homes for entertaining or daily needs.

The promotional products are available blank but can also be customized with a company logo or business logo. There is a virtual spec process that can help provide visual samples of what the products will look like with an affixed logo or name. HotRef.com has a special offer for readers, starting today till 12/31/2014 use code H3ANAR at check out to receive a 5% discount off all promotional products and merchandise.

Summer sale! Special promotion at HotRef starts today and ends on Sept 2nd, 2013. The promotional code is HR258029 for order $150+ shopping to get 5% discount. Please click here: www.hotref.com to start shopping!